Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!
Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

What's new now till 2020?

During 2020, a total of 18,000 online interviews were carried out with a nationwide sample of individuals from U.S. proprietary online panels representative of the U.S. population for people ages six and over. Strict quotas associated with gender, age, income, region, and ethnicity were followed to ensure a balanced sample.Children ages 6 to 17 embarked on an average of 77 outdoor outings per person per year, unchanged from the year prior. Even with a COVID bump, the average number of outings has not topped 80 since 2015, confirming a downward trend in youth outdoor engagement. Young adult outdoor participants ages 18 to 24 embarked on 1.53 billion outdoor outings in 2020, down 7 percent from the previous year. Average outings also fell 7 percent, despite the number of young adult participants topping 18 million for the first time since 2012.